---
id: "marketing-consent"
lang: "en"
title: "Record whether a customer wants offers"
summary: "The Marketing emails field on the customer file records whether they want offers by email: Not asked, Subscribed or Unsubscribed. Offers follow it."
area: "Customers & loyalty"
kind: "task"
url: "https://zeropos.shop/help/marketing-consent"
alternate: "https://zeropos.shop/help/marketing-consent?lang=es"
markdown: "https://zeropos.shop/help/md/en/marketing-consent.md"
screens: ["/backoffice/customers/[id]"]
where_to_find: ["BACKOFFICE › Customers"]
related: ["customer-file","send-an-offer","set-up-email-sending","write-an-offer"]
updated: "2026-09-30"
---

# Record whether a customer wants offers

The Marketing emails field on the customer file records whether they want offers by email: Not asked, Subscribed or Unsubscribed. Offers follow it.

Offers by email only go to people who may receive them. The **Marketing emails** field on each file is where the shop records the customer's answer, and the customer can change it from any offer.

Where to find it: BACKOFFICE › Customers.

## Before you start

- Record only what the customer told you. Never switch a customer's own **Unsubscribed** back unless they ask you to.
- Changing a saved customer needs a manager's access. Anyone who adds a customer can set it on the new-customer form.

## Steps

1. Open the customer's file from [BACKOFFICE › Customers](https://app.zeropos.shop/backoffice/customers).
2. Read the chip under the contact details: **Not asked**, **Subscribed** or **Unsubscribed**, with whether staff or the customer changed it, and when.
3. Tap **Edit**.
4. Under **Marketing emails**, pick what the customer told you.
   - **Subscribed** when they say yes, **Unsubscribed** when they say no; leave **Not asked** if nobody has asked.
5. Tap **Save Changes**.

## What happens next

- The chip shows the new choice, **by staff**, with the date it changed.
- The next offer counts the customer in or out. Each email is checked again just before it leaves, so someone who unsubscribes in the meantime is skipped.
- Nothing else changes: sales, receipts, points and store credit are not affected.

## What the three choices mean

**Subscribed**: the customer said yes, so they can receive offers ([Send an offer to your customers](https://zeropos.shop/help/send-an-offer)).

**Not asked**: nobody asked yet. They receive offers only if they have bought from the shop and the owner has turned on **Email existing customers who have not opted out** in [MANAGE › Settings › Marketing emails](https://app.zeropos.shop/backoffice/settings/marketing).

**Unsubscribed**: the customer said no. No offer goes to them, whichever audience an offer picks.

## The link in every offer

Every offer email carries an **Unsubscribe** link. A customer who uses it is marked **Unsubscribed** **by the customer**, and can change their mind with **Subscribe again** on the same page.

## One inbox, one answer

The answer belongs to the email address. If two files share an address, an **Unsubscribed** on either stops offers to that address, and it receives one copy of each offer, not two.

Merging two files keeps the stricter choice ([The customer file](https://zeropos.shop/help/customer-file)).

## Good to know

- A customer added at the till starts as **Not asked**; ask them next time and record the answer.
- The chip reads **by the customer** when they used the unsubscribe link in an offer, and **by staff** when someone changed it on the form.

## Related guides

- [The customer file](https://zeropos.shop/help/md/en/customer-file.md)
- [Send an offer to your customers](https://zeropos.shop/help/md/en/send-an-offer.md)
- [Connect your email and set up marketing emails](https://zeropos.shop/help/md/en/set-up-email-sending.md)
- [Write an offer email](https://zeropos.shop/help/md/en/write-an-offer.md)