---
id: "worth-a-call"
lang: "en"
title: "Worth a call: who to phone this week"
summary: "Three lists of customers worth phoning, built from your own sales: layaways with money owing, regulars who stopped coming, and big spenders you haven't seen."
area: "Marketing"
kind: "task"
url: "https://zeropos.shop/help/worth-a-call"
alternate: "https://zeropos.shop/help/worth-a-call?lang=es"
markdown: "https://zeropos.shop/help/md/en/worth-a-call.md"
screens: ["/backoffice/worth-a-call"]
where_to_find: ["BACKOFFICE › Marketing › Worth a call"]
related: ["layaway","customer-file","send-an-offer","marketing-consent"]
updated: "2026-09-29"
---

# Worth a call: who to phone this week

Three lists of customers worth phoning, built from your own sales: layaways with money owing, regulars who stopped coming, and big spenders you haven't seen.

[BACKOFFICE › Marketing › Worth a call](https://app.zeropos.shop/backoffice/worth-a-call) reads the sales you already have and turns them into phone calls. It only reads: nothing on it is saved, marked or sent.

Where to find it: BACKOFFICE › Marketing › Worth a call.

## Before you start

- The **Layaway** tab shows if you can see layaways. The two customer tabs show if you can see customers and what they spend.

## Steps

1. Open [BACKOFFICE › Marketing › Worth a call](https://app.zeropos.shop/backoffice/worth-a-call).
2. Pick a tab: **Layaway**, **Lapsed regulars** or **Quiet big spenders**.
3. Narrow it to a region or a shop with the pickers, or tap **Only customers I can reach**.
4. Tap a phone number or an email on a row to call or write.
5. On the **Layaway** tab, tap **Collect payment** when the customer pays: [Layaway: hold items while a customer pays over time](https://zeropos.shop/help/layaway).
6. On the two customer tabs, tap a name to open their file and history: [The customer file](https://zeropos.shop/help/customer-file).

## What happens next

- Nothing is recorded when you call. A customer leaves the list by themselves when they buy again, or when their layaway is paid off.
- A payment taken from the **Layaway** tab is an ordinary instalment: it reaches the takings and the seller's commission on the day it is paid.

## Layaway

Every open layaway with a balance outstanding, oldest first, with the customer's phone and email. **Last payment** says **No payment since it opened** when only the deposit was ever taken.

Any seller can take the next payment, whoever opened the layaway and at whichever till.

## Lapsed regulars

Customers who bought on a rhythm of their own and stopped. The screen prints the rule: at least 4 visits, silent for more than 2.5 times their **Usual gap**, and for at least 45 days.

A visit is a day they bought, not a ticket, and a refund is never a visit. **Spend at risk** adds up what the customers on the list have spent with you.

## Quiet big spenders

Your biggest customers by what they have spent, not seen in the last 90 days, whatever their rhythm. **Off their rhythm** marks those who are also lapsed.

Only the biggest are listed; the screen then says how many it shows out of how many.

## Badges on a row

**Open layaway**: they also have a layaway to finish. **History imported**: all their sales came from an import, so contact details may be missing. **No phone or email on file**: open their file and add one.

## Common questions

### Can I email everyone on one of these lists?

Yes. In a campaign, choose **Lapsed regulars**, **Quiet big spenders** or **Layaway** as the audience: [Send an offer to your customers](https://zeropos.shop/help/send-an-offer). Only customers who may receive marketing email get it: [Record whether a customer wants offers](https://zeropos.shop/help/marketing-consent).

### Why don't I see all three tabs?

Each tab follows a permission: layaways for the first, customers and their spending for the other two. An owner can change them in [MANAGE › Settings › Permissions](https://app.zeropos.shop/backoffice/settings/permissions).

### Is there another way in?

Yes: **Work the call list →** on the Insights report opens this screen: [Read the Insights report](https://zeropos.shop/help/insights).

## If you see this

- “**Nothing to chase**” — What to do: No open layaway has money owing right now. Nothing to do.
- “**No one has gone quiet**” — What to do: Every regular is still coming in on their usual rhythm. Customers with fewer than 4 visits never appear here; look at **Quiet big spenders** too.

## Related guides

- [Layaway: hold items while a customer pays over time](https://zeropos.shop/help/md/en/layaway.md)
- [The customer file](https://zeropos.shop/help/md/en/customer-file.md)
- [Send an offer to your customers](https://zeropos.shop/help/md/en/send-an-offer.md)
- [Record whether a customer wants offers](https://zeropos.shop/help/md/en/marketing-consent.md)