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Points & store credit

Loyalty points and store credit for beauty shops

Every customer has one file, whoever serves them: their sales and refunds, their points, their tier and any credit you hold for them. Points add up with every sale, your regulars earn faster, and the ones who have gone quiet are on a list to call.

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A customer’s file in Zero POS with her visits, spend and purchase history.
A real Zero POS screen, from an invented demo shop.

Loyalty points

Points on what they spend, more for your regulars

Switch points on and every sale to a customer on file earns them by itself. You decide the rate, the tiers and what a point is worth.

Setting it up

  1. Switch on loyalty points and say how many points each unit of currency earns.

  2. Set what a point is worth when it is redeemed, and the fewest points that can be redeemed at once.

  3. Add tiers if you like: once a customer’s lifetime spend reaches a threshold, they earn faster, by the multiplier you choose.

  4. Sell as usual. Points land on the customer’s file with every sale.

How points are counted

  • On what the customer really paid: after a discount on the whole ticket, and before VAT.
  • The same in every shop, whether its prices include VAT or add it at the till.
  • A refund takes back the points that sale earned.
  • A manager redeems points from the customer’s file, and every movement is listed in its ledger.

Store credit

Money you owe a customer, kept on their file

Store credit belongs to one customer. Nobody buys it, and only the customer it belongs to can spend it.

  • Added by a manager

    A positive amount adds credit and a negative one corrects it, and a note can say why. Every change is listed on the customer’s file.

  • Spent at the till

    For a customer on the sale with a balance, store credit appears as a way to pay, the balance beside it. Another method covers the rest.

  • Never below zero

    The till never lets a balance go below zero, and adjusting credit never moves money in or out of the drawer.

  • Final, once spent

    A sale paid even partly with store credit is final: it can’t be refunded, exchanged, cancelled or edited, and the credit stays spent.

A reason to come back

Regulars who’ve gone quiet, on one list

Worth a call reads the sales you already have and turns them into phone calls. It only reads: nothing on it is saved, marked or sent.

A list of customers worth calling, each with the reason, in Zero POS.
A real Zero POS screen, from an invented demo shop.

  • Lapsed regulars

    Customers who bought on a rhythm of their own and stopped: at least four visits, then silent for more than two and a half times their usual gap.

  • Quiet big spenders

    Your biggest customers by what they have spent, not seen for 90 days, whatever their rhythm.

  • One file, whoever served them

    Duplicates merge into one: sales, points and credit move to the file you keep, and the balances are added together.

  • Offers to people who said yes

    Email an offer to either list from your own address. Only customers who may receive your marketing email get it.

Step by step, in the help centre

Questions

Asked before signing up

How does a customer use their points?
From their file. A manager types the points to redeem and taps Redeem, and the file shows what one point is worth. Your shop decides how the customer receives that value.
Can a sale paid with store credit be refunded?
No. A sale paid even partly with store credit is final: it can’t be refunded, exchanged, cancelled or edited, and the credit it used stays spent.
Is store credit the same as a gift card?
No. A gift card is sold at the till and can be spent by whoever holds the slip. Store credit is never bought, lives on one customer’s file, and only that customer can spend it.
Does a walk-in customer earn points?
No. Points are kept on a customer’s file, so a sale needs the customer on it. The till can create a new customer’s file on the spot, in the middle of the sale.
What happens to points when we merge two files?
They move to the file you keep, with the store credit, the sales and the appointments, and the balances are added together.

More of Zero POS

What works alongside it

Every feature, on one page

Reward your regulars from the first sale

Start a free workspace, switch on points and choose your rate. Every sale to a customer on file starts counting. Nothing is charged during early access.

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Free during early access · no card needed

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