Back office
Marketing
Offers by email, deals and the customers worth a call.
In the app:MarketingOffersDealsWorth a call
8 guides
How to
8- Prepare a deal for one customerPut together a star product and gifts at a special price for one named customer, with a printed voucher and a page of their own. It becomes a sale when they come in.
- Worth a call: who to phone this weekThree lists of customers worth phoning, built from your own sales: layaways with money owing, regulars who stopped coming, and big spenders you haven't seen.
- Connect your email and set up marketing emailsConnect your own email account so receipts and offers leave from your address, then fill in the sender details every offer must carry.
- Write an offer emailBuild an offer email from blocks: a headline, up to six of your products with their photos and prices, an offer box and buttons. Start from a ready-made template or a blank one.
- Send an offer to your customersPick a template, choose who gets it, send yourself a test, then send. Once it starts it can't be recalled, and the campaign page shows who got it.
- Record whether a customer wants offersThe Marketing emails field on the customer file records whether they want offers by email: Not asked, Subscribed or Unsubscribed. Offers follow it.From Customers & loyalty
- Set up the deal page and vouchersChoose the words, picture and contact buttons a customer sees after scanning a deal voucher's QR code. They apply to every deal prepared from then on.From Settings & account
- Email templates: the wording of every emailChange the wording of the emails Zero POS sends: receipts, refunds and appointment reminders for customers, and three notices for staff.From Settings & account